A storyteller. Director. A strategist. A coach. A creative ally. An agency.
Those are just titles, descriptions of what I do – in the end I am just Krajan – and at my core: I am a believer in the power of real stories – and what happens when they’re told right.
Over the years, I’ve had the privilege to work across industries – from TV and film production to brand campaigns, commercials, events and internal communication.
From SVT, Klarna and Lenovo to Sandvik and LKAB – and somewhere along the way, I even managed to win a Swedish Design Award for moving content.
And I do it through story.
I tell stories for tech giants and thinkers, miners and startups, engineers and artists – from national broadcasters and global brands to creative agencies and internal teams.
I help companies and brands go from confusion to clarity.
From “what are we saying?” to “this is what we stand for.”
From bland brand noise to storytelling that moves people.
From disconnection to trust.
Sometimes that means hands-on direction, script and concept - with traditional film, or completly with Ai, like some of the films below. Sometimes the work that needs to be done starts with creative coaching, workshops and deep dives into communication. Not just talking about 'what' we are communicating, but 'why' and 'how' - and making sure it lands. Always grounded in values. Always aiming for resonance.
And sometimes, when the stories need to grow beyond me – they grow through 'Maybe We Could Be A Thing' – a creative collective where I collaborate with other storytellers, designers and strategists to make ideas real.
Or they grow with you.
Real storytelling isn’t a template designed just to make more content - or feel "something".
It’s a way to understand why something is worth feeling for in the first place.
So, what do you want others to feel when they think of you?
And what stories are you telling that makes that feeling possible?
Do you walk the talk – or are your values just words on a wall, waiting for a story to bring them to life? Do you follow the current – or are you brave enough to question the waters you’re swimming in?
With over 25 years of experience in film and communication, I help brands turn complexity into clarity – and stories into change.
As a certified CIT-coach, I help leaders and brands explore not just what they say – but why it matters.
I combine strategic insight with hands-on production and creative direction, using storytelling as a bridge between what companies say and what people actually feel.
AI or traditional film – it doesn’t matter. I work with both.
My work is driven by one aim – to create real understanding.
To give every message the edge it deserves to cut through the noise, build trust and reduce misunderstandings.
Who is Krajan is more than a personal brand – it’s a creative production agency and a collaborative idea, merged with the collective Maybe We Could Be A Thing.
Together, we bring the right people around the right stories – a mindset, a space, a campfire.
A place where stories – and collaborations – become a thing.
You know your company. I know storytelling.
Together, we find and shape the stories that reveal what your brand truly stands for – and make people feel it.
I combine the art of storytelling with strategic execution, solid experience and dependable delivery. From film and workshops to brand communication, I turn insights into action – and words into something people can believe in.
In a world full of promises, it’s the stories backed by action that stand out.
If that’s what you’re after – well, that’s exactly what I do.
Maybe We Could Be A Thing.
I turn complex ideas into stories that connect.
From storyfinding and scriptwriting to directing and production, I help you shape your message into something people not only understand – but feel.
Whether it’s a brand film, internal campaign or creative content for social platforms, I make sure every frame serves a purpose – clear, emotional, and true to who you are.
Let’s talk about what your next story could become.
I help you clarify what your brand truly stands for – and make sure people can feel it.
Through workshops, analysis and strategic storytelling, I identify the gap between what you say and what people actually experience.
Then I turn that insight into a communication strategy that’s alive – one that guides decisions, strengthens culture and builds trust both inside and out.
Ready to make your story something people believe in?
+46 708 601 627